Sequential Circles

Sundrip is a plant-based eatery and lifestyle brand founded and located in Chicago, IL. Sundrip’s mission is to invigorate its community through sustainable goods and healthy provisions for everyday wellness, so customers can shine from their souls.

Role: Lead Designer
Done at Grip.

The Sundrip wordmark has sharp edges to its serifs that are contrasted with fluid curves, hinting towards the range of textures (crunchy and smooth) found on Sundrip’s menu. The sun is at the core of everything needed to live, so the logomark and monogram mimic  the shape of the sun through using rays and concentric circles.