The Understudy
Branding/PackagingThe sun rises in lovely Andersonville and book lovers, theater-goers and coffee fiends file into this new neighborhood gathering spot. This theater bookstore and coffee shop in Chicago is named in honor of all the behind-the-scenes work it takes to make a play happen. The brand connects back to the artistry of theater while celebrating the community in the arts.
In the 20th century, a peacock feather was a symbol of bad luck within the theatre community, but the Understudy is proudly reclaiming it.
In the 20th century, a peacock feather was a symbol of bad luck within the theatre community, but the Understudy is proudly reclaiming it.
